"Hi, Rick," you say, phoning over to him from your cubicle, "this is the boss. How are you?"
"Uh, great," he says, "can I help you with something?"
"Yeah," you answer, "I just got out of a board meeting and all the top executives have decided on our new ad campaign. I need you to have this slogan on every sign, billboard, and screen in a two thousand mile radius by close of business today." Then you tell him the slogan. It's a bad one. It's so bad that you have to imagine it yourself.
"Wow," he answers, "are you sure?"
Of course you're sure. "I'm so sure," you say.
When you hang up, Rick proceeds to launch the worst advertisement of all time, so crude and offensive that society and human decency start to dissolve into the swill of vulgarity. This gross social atrocity heralds a sort of cultural armageddon, leading humanity to previously unknown lows. You wake up still laughing about how witty your offensive slogan is.